Retail marketing at EuroShop – ideas for retail and trade fairs

Visitors to EuroShop in front of an eye-catching lighthouse installation featuring a “Visibility That Sells” message as attention-grabbing POS marketing solution; Copyright: Messe Düsseldorf/A. Wiese

Here you can experience the entire spectrum of modern interaction with customers at the point of sale – digital, emotional, and strategic. The focus is on brand and shopping experiences that are compelling both online and in brick-and-mortar stores. Customer centricity is the key to success: data-driven strategies, personalized communication, and mobile marketing will shape the retail marketing of the future.

Be inspired by retail marketing concepts that really work.

Because one thing remains crucial: retailers must capture the attention and trust of their target audience. The Retail Marketing dimension presents innovative technologies, creative campaigns, and impressive developments—from displays and signage to digital and interactive solutions. It is here, at the point of purchase, that buying decisions are made.

Are you looking for new strategies and creative ways to inspire your customers? At EuroShop, you will discover a veritable festival of ideas, technologies, and inspiration for the future of retail marketing.

The dimension of retail marketing at a glance

Product categories of the dimension

Impressions & insights

Retail Marketing in the EuroShop.mag

FAQ – You have questions, we have answers

More experience dimensions of EuroShop

Bringing sales promotion and customer experience together in retail

Modern retail marketing combines creative concepts with digital technologies to engage shoppers directly at the point of sale. At EuroShop, retailers, marketing executives, brand managers, and CRM and loyalty professionals discover innovative solutions that help create emotionally engaging shopping experiences while increasing sales.

In brick-and-mortar retail, the POS is increasingly becoming an experiential space. In-store décor, LED walls, screens, and digital interactive applications attract attention and bring brands to life. At the same time, multisensory concepts such as scent marketing and creative displays boost customers’ willingness to buy. EuroShop exhibitors showcase the latest solutions for successful in-store marketing – from sustainable advertising and decoration concepts to digital signage and AI-powered tools for personalized customer engagement.

Loyalty management and digital customer retention also play a central role in modern retail marketing. Mobile apps, couponing, mobile wallets, and data-driven campaigns help create more individualized customer experiences and encourage repeat purchases in a targeted way. At the same time, topics such as data privacy, personalization, and seamless integration into the customer journey are becoming increasingly important.

Discover how innovative loyalty programs, gamification, and data-driven retail marketing unlock new potential for long-term customer relationships. Guided by international exhibitors with deep expertise, you will develop future-ready sales strategies – both physical and digital – that generate greater attention, strengthen brand loyalty, and create shopping experiences that leave a lasting impression.

THE PRODUCT CATEGORIES OF THE DIMENSION RETAIL MARKETING

The Retail Marketing dimension at EuroShop includes the following product categories:

Digital marketing solutions, POS/POP displays, advertising materials, mobile outlets

Digital marketing solutions

Loyalty management solutions
Mobile marketing solutions
Mobile couponing
In-store navigation
Location based services
Smartphone apps
Smart fitting rooms
Digital signage solutions
Screens and LED walls
Customer screens for checkouts and scales
POS kiosk systems
Customer feedback terminals
Content management for digital POS media

POS/POP displays

Acrylic and plastic
Cardboard
Paperboard, corrugated paperboard
Permanent displays
Temporary displays
Thematic displays

Advertising materials

Banners
Shopping bags
Promotional merchandise

Mobile outlets

Sales vehicles
Sales pavilions, stands
Marquees

Printing/signage/decoration, Outdoor advertising, Fragrance marketing

Printing/signage/decoration

Animation, revolving stages
Danglers
Plastic films, adhesive lettering
Graphic decoration elements
Light boxes
Neon signs
Illuminated signs
Illuminated decorations and accessories
Poster printing, large-format printing
Seasonal decorations, decorations for special industries and themes
Price signs
Textile decorations
Product, price and size labels
Special figures
Fabric figures

Outdoor advertising

Inflatable advertising media
Digital advertising systems
Large banners, façade coverings
Poster advertising
Promotional vehicles
Transport media
Services

Fragrance marketing

These exhibitors took part, among others:

These exhibitors took part, among others:

Slide 2

These exhibitors took part, among others:

These exhibitors took part, among others:

Link zu Detailseite

Link zu Detailseite

HAGOLA Gastronomie-Technik GmbH & Co. KG

These exhibitors took part, among others:

Nurdil Cooling Industry and Supermarket Equipment Inc.

These exhibitors took part, among others:

These exhibitors took part, among others:

Memo Steel - Gesellschaft für Tragwerkkonstruktionen mbH

IMPRESSIONS AND INSIGHTS

Innovation meets emotion

From breathtaking holograms and state-of-the-art digital signage to world-class point-of-purchase displays: The exhibitors at Dimension Retail Marketing tell stories that leave a lasting impression.

Emotion & experience in retail

How do retailers and companies create unforgettable moments? We asked industry visionaries how fascinating technologies and creative brand messages help build brand loyalty.

The Stages at EuroShop

The stages at EuroShop serve as a hub for knowledge sharing, inspiration, and industry insights. They facilitate networking and direct interaction with decision-makers.

EuroShop 2026 – Where Global Retail Comes To Life

Marketing is a key component of successful retail – but as EuroShop demonstrates, truly compelling retail concepts only emerge when all dimensions work together, from marketing and the use of technology to store design and visual merchandising.

Video coverage

In our live coverage of EuroShop 2026, you’ll experience the atmosphere in the halls, highlights from all dimensions, and the special features of the supporting program. Discover solutions and visions that are setting new trends for the retail industry.

Explore the live coverage

Visitors at a EuroShop exhibition booth featuring a playful industrial conveyor system with tubes and collection bins; copyright: Messe Düsseldorf/ A. Wiese

Bright digital signage displays featuring vibrant animal and fashion motifs, showcasing modern retail and advertising technology at EuroShop; copyright: Messe Düsseldorf/A. Wiese

An employee demonstrates a transparent display film in front of large-format digital signage displays featuring vibrant colors and animal graphics at the EuroShop trade show; copyright: Messe Düsseldo

Futuristisch gestalteter Messe-Performer im Transformer-Roboterkostüm an einem Messestand der EuroShop in der Dimension Retail Marketing; copyright: Messe Düsseldorf/A. Wiese

A pair of sneakers, rendered as a vibrant 3D hologram in multiple colors, floats as an eye-catching display inside a showcase; copyright: Messe Düsseldorf/ A. Wiese

Printed POS displays side by side, on display in a trade show hall at EuroShop in the Dimension Retail Marketing section; copyright: Messe Düsseldorf/A. Wiese

EuroShop.mag: More up-to-date content for your inspiration

Find inspiration in our EuroShop.mag with brand new trends and practical contributions on digital marketing, sales promotion and marketing at the point of sale!

A person behind a curved white counter prepares drinks while two customers stand in front of it and order in a warmly lit café area

Retail Marketing

Retail as a space for encounters and experiences: Three Düsseldorf stores in profile

A person hands over a box of fresh groceries, including broccoli, bell peppers, and canned goods, at the doorstep as part of a supermarket delivery.

Retail Marketing

Current state of grocery delivery services in Germany and beyond

A content creator sits in a small studio in front of a white background, presenting a pair of white sneakers to the camera, surrounded by professional video lights, tripods, and stacked shipping boxes

Retail Marketing

Influencer marketing for retailers

A person shopping online on a laptop, with symbols above the keyboard representing online shopping, payment, and shipping, symbolizing digital shopping processes; Copyright: Adobe Express

Retail Marketing

Digital accessibility: why a lack of inclusion costs online shops their customers

Hands holding a tablet in a supermarket, surrounded by a digital network of icons symbolizing

Retail Marketing

Sensor-based stores deliver real-time data for personalized customer experiences

Someone types on a laptop keyboard while a glowing shield icon with a lock and a check mark, symbolizing data protection, hovers above their hands; Copyright: Adobe Express

Retail Marketing

Zero-party data as a forward-thinking strategy

FAQ - Frequently asked questions about Dimension Retail Marketing

1. What is retail marketing in the retail sector?

Retail marketing encompasses all measures used by retailers to present their products and brands at the point of sale in order to promote purchases, improve the shopping experience, and strengthen customer loyalty—from traditional advertising to digital strategies.

2. What role does customer centricity play for retailers and brands?

Customer centricity places the customer at the center of all decisions. Retailers and brands develop offers, services, and campaigns specifically tailored to the needs and expectations of their target group.

3. How can digital marketing solutions be used at the point of sale?

Technologies such as digital signage, beacons, self-service kiosks, and mobile marketing create interactive experiences, deliver real-time data, and connect physical stores with digital channels.

4. What advantages does omnichannel marketing offer retailers?

Omnichannel marketing enables a seamless customer journey across all touchpoints. Customers experience a consistent brand image, while retailers increase sales, reach, and loyalty.

5. Why are personalization and data-driven marketing so important?

By using data, retailers can create personalized offers and targeted communication. This increases relevance, customer satisfaction, and long-term customer loyalty.

6. What innovations in retail marketing will be presented at EuroShop?

At EuroShop, exhibitors will present the latest solutions for omnichannel marketing, in-store technologies, AI-supported personalization, sensor technology, and interactive displays—for future-oriented and experiential retail marketing.

7. What specific added value do visitors gain from the Dimension Retail Marketing?

This is where visitors will find the right solutions for creating impactful customer experiences at the point of sale. Through direct exchange with exhibitors and industry experts, they receive practical guidance for making informed decisions about products and applications. Visiting the trade fair also provides the opportunity to compare vendors and solutions firsthand, clarify individual questions, gather fresh ideas for their own day-to-day work, and learn about current and future trends in retail marketing.

8. Who benefits most from visiting the Dimension Retail Marketing?

Dimension Retail Marketing is geared toward professionals and decision-makers in marketing, visual merchandising, retail design, communications, and sales – including marketing managers, POS and store designers, as well as customer experience and omnichannel leaders. It is especially relevant for anyone looking to create more emotionally engaging shopping experiences, strengthen customer loyalty, and implement innovative marketing technologies.

More dimensions of EuroShop: