EXPO & EVENT MARKETING

This dimension is the top location for live communication. Exactly the right stage for you and your performance. After all, you have the right solution, the right technology and the unique idea for every event.

Experience it first-hand: Expo & Event Marketing that inspires.

This dimension lives the live – intense, unique, authentic. Whether you are looking for unique live communication or a holistically designed brand experience, you will find what you need here, from state-of-the-art exhibition stand construction to revolutionary event technology. Innovative, forward-looking formats that enable trade fairs and events to perform successfully in the age of digitalisation and festivalisation.

Stage your integrated brand experience, cross-media networked and with state-of-the-art communication design for an inspiring performance. So many cool moves for your creativity – in your top location for live communication. At the world's largest retail industry festival of its kind.

What is the EuroShop? What do the dimensions mean?

You can find answers here!

These exhibitors take part among others:

Memo Steel - Gesellschaft für Tragwerkkonstruktionen mbH

These exhibitors take part among others:

Slide 2

These exhibitors take part among others:

These exhibitors take part among others:

Link zu Detailseite

Link zu Detailseite

HAGOLA Gastronomie-Technik GmbH & Co. KG

These exhibitors take part among others:

Nurdil Cooling Industry and Supermarket Equipment Inc.

These exhibitors take part among others:

These exhibitors take part among others:

THE DIMENSION AROUND COMMUNICATION DESIGN AND EVENT EQUIPMENT

You want to create an unforgettable appearance, but still need a few tips on event technology or expo marketing to make your brand communication perfect? Then you've come to the right place in our Expo & Event Marketing dimension. Our experts will show you how to be remembered with the optimal trade fair and event construction!

A three-dimensional cube with digital side panels on which various patterns are superimposed; copyright: Messe Düsseldorf/A. Wiese

Colorful wall with artistic nature patterns and dinosaurs; copyright: Messe Düsseldorf/A. Wiese

Modern passageway with colorfully illuminated walls and decorative light installations on the ceiling; copyright: Messe Düsseldorf/A. Wiese

In the foreground a blurred head of a man, behind it illuminated LED walls; copyright: Messe Düsseldorf/A. Wiese

An LED wall on which a giant stylized bird of paradise flower can be seen; copyright: Messe Düsseldorf/A. Wiese

Innovative exhibition stand with a futuristic, tunnel-like passageway in which abstract light projections can be seen; copyright: Messe Düsseldorf/A. Wiese

EXPO & EVENT MARKETING AT EUROSHOP: IMPRESSIONS AND INSIGHTS

Experiences stay in the memory and multisensory perceptions generate attention. Dimension Expo & Event Marketing has a lot to offer that can excite people and turn them into fans of brands and businesses. We've captured some highlights and insights in our video coverage that help design trade show displays and events with long-lasting impact.

To the reporting

Interactive, exciting, captivating – trade show design & event marketing.

The metaverse with AR and VR or pop-up stores, events and trade show booths offer many ways to engage consumers. We took a look at some of the possibilities and spoke with some industry insiders.

Bringing experiences to life

As the events industry returns to normal after the pandemic, real experiences are becoming increasingly important to consumers. We spoke with two experts who know how to turn events into experiences for all the senses.

Experiential marketing and young leaders of tomorrow

Kay Madan from XS worldwide and Martin from Inside talk about attracting young talents to the event industry. To stand out from the competition, one keyword is important: human attention span.

Are you curious about even more expert input from the retail universe? Then we recommend the presentations on the EuroShop 2023 stages. You can watch the talks on the Connected Retail Stage, Retail Technology Stage, Store Design Stage and Expo + Event Stage online in our on-demand offer.

To the on-demand offer

WHICH PRODUCTS AND SOLUTIONS CAN BE FOUND IN THE DIMENSION EXPO & EVENT MARKETING?

Trade fair and event planning starts with the right business set-up, but visual, stage, lighting and sound technology also play a crucial role. Not to forget: The be-all and end-all remains the interaction with your potential customers and clients. At EuroShop 2026, together with experts from marketing and promotion event agencies, we will show you what is important in the conception around your brand communication. We will bring you together exclusively with the first-class trade show construction and assembly companies and show you what digital solutions are available for physical, virtual and hybrid events!

THE PRODUCT CATEGORIES OF THE DIMENSION EXPO & EVENT MARKETING

The Expo- & Eventmarketing Dimension at EuroShop contains the following product categories:

Exhibition stand construction/event construction

3-D CAD systems
Display manufacturers
Trade fair contractors
Installation companies
System manufacturers
Suppliers for exhibition stand construction
Decoration construction/stage construction
Marquees

Communication design

Planning and design
Brand communication
Theme displays
Virtual design

Brand communication and live communication

Communications agencies
Marketing event agencies
Promotion/sales agencies
Digital solutions
Hybrid events
Virtual events
Digital conferences
Content programing

Software solutions

Hosting services
Hardware and infrastructure solutions
Digital signages

Event engineering

Imaging
Stage engineering
Lighting engineering
Media and AV engineering
Projection engineering
Special effects
Sound engineering
Production companies

Furnishing

Flowers and decoration
Flooring/cavity floors
Decoration construction
Double-storey systems
Graphics, signage, banners
Rented furniture/furnishings
Staircase systems
Fabrics, films, sails
Wall systems, ceiling systems

NUMBERS YOU CAN COUNT ON: EUROSHOP 2023

WHAT IS THE EUROSHOP TRADE FAIR IN DÜSSELDORF?

At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers the latest trends in retail.

In addition to store fittings, technological solutions for stationary trade, but also online trade (e-commerce) play an important role. In addition, there are sales promotion and advertising materials, products for the food trade and retail gastronomy. Energy management, event marketing and trade show booth design are also central themes at EuroShop.

The range of products and services for the retail sector is supplemented by events such as presentations and awards ceremonies, as well as special areas, for example for start-ups.

WHAT ARE THE EUROSHOP DIMENSIONS?

The dimensions map the product ranges at the EuroShop trade show. Each of these experience dimensions groups together product categories on specific topics, where visitors can quickly and easily find the solutions they are looking for.

The EuroShop product range is divided into the following dimensions:

Shop Fitting & Store Design
Lighting
EuroCIS (Retail Technology)
Retail Marketing
Expo & Event Marketing
Food Service Equipment
Refrigeration & Energy Management

More dimensions of EuroShop:

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EXPO & EVENT MARKETING

What is the EuroShop? What do the dimensions mean?

These exhibitors take part among others:

These exhibitors take part among others:

Slide 2

These exhibitors take part among others:

These exhibitors take part among others:

These exhibitors take part among others:

These exhibitors take part among others:

These exhibitors take part among others:

THE DIMENSION AROUND COMMUNICATION DESIGN AND EVENT EQUIPMENT

EXPO & EVENT MARKETING AT EUROSHOP: IMPRESSIONS AND INSIGHTS

Interactive, exciting, captivating – trade show design & event marketing.

Bringing experiences to life

Experiential marketing and young leaders of tomorrow

More up-to-date content for your inspiration

Event marketing: the 2024 Summer Olympics in retail

System stand construction: The magic of trade fair construction

How do I turn trade fair visitors into customers?

WHICH PRODUCTS AND SOLUTIONS CAN BE FOUND IN THE DIMENSION EXPO & EVENT MARKETING?

THE PRODUCT CATEGORIES OF THE DIMENSION EXPO & EVENT MARKETING

NUMBERS YOU CAN COUNT ON: EUROSHOP 2023

WHAT IS THE EUROSHOP TRADE FAIR IN DÜSSELDORF?

WHAT ARE THE EUROSHOP DIMENSIONS?

More dimensions of EuroShop: