Reasons for your visit to EuroShop

Visitors enter the light-flooded foyer of Messe Düsseldorf with the striking red and black EuroShop star in the center; copyright: Messe Düsseldorf/A. Wiese

The Global Retail Festival: Discover. Experience. Network.

Are you looking for new impulses, trends and solutions for your retail business? At EuroShop 2026, you will meet over 1,800 exhibitors from 54 countries – with innovations in shopfitting, technology, visual merchandising, retail marketing, food service, lighting, energy management and more.

22.-26.02.2026: Five days of encounters, business, enthusiasm.

EuroShop in Düsseldorf is THE meeting place for the retail trade. This is where the industry exchanges ideas and discusses innovations, retailers make informed decisions, make investments and establish valuable contacts. Experience the spirit that motivates and empowers everyone involved to take on and master the challenges of the coming years.

And EuroShop 2026 offers even more than just business: the community feeling continues in the events, at the unique specials, on the networking areas and in the evenings in this retail metropolis.

You can look forward to the Global Retail Festival. We look forward to seeing you.

Yellow particles form the EuroShop star in a 3D representation

At EuroShop 2026 ...

EuroShop 2026: The platform for your business success

A visit to EuroShop is an investment that pays off: This is where retailers make valuable contacts, find new suppliers and enter into long-term partnerships. The trade fair not only offers inspiration, but also real added business value: Retailers appreciate the fact that they can prepare purchases here and make informed decisions. This is economic success that can be measured, as the 2023 KPIs show.

At EuroShop 2023 ...

Global stage for international retail

EuroShop is a magnet for suppliers, users and insiders from the retail industry. Whether EMEA, APAC, North or South America - the trade fair connects global markets and offers unique opportunities for international exchange. If you want to find out where retail is heading worldwide and be inspired by first movers from all over the world, EuroShop is the place to be.

The success figures for EuroShop 2023 confirm its global significance:

824 exhibitors from 54 countries, over 70 % of them from abroad
309518 Journalists from 35 countries
484 visitors from 140 countries, half of them from other European countries and one fifth from outside Europe

These exhibitors take part among others:

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These exhibitors take part among others:

These exhibitors take part among others:

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HAGOLA Gastronomie-Technik GmbH & Co. KG

These exhibitors take part among others:

Nurdil Cooling Industry and Supermarket Equipment Inc.

These exhibitors take part among others:

These exhibitors take part among others:

These exhibitors take part among others:

Memo Steel - Gesellschaft für Tragwerkkonstruktionen mbH

Zwei Männer im Anzug führen ein Gespräch in einer futuristisch gestalteten Messeumgebung mit farbigen Lichtbögen und verschwommenem Hintergrund; copyright: Messe Düsseldorf / A. Wiese

Experience your EuroShop Retail Festival - with these specials

EuroShop is not just a trade fair – it is THE event for everyone who loves and lives retail. This is where concentrated industry power meets a real festival feeling.

Instead of dry lectures, there are inspiring keynotes on the trends of tomorrow, clever solutions and real “hands-on” success stories from the retail sector. In the special areas at EuroShop, creative staging meets forward-looking ideas that invite visitors to join in the discussions and help shape the future.

Retail is better together

It's not just a place for networking – it's a place where real connections are made: whether in relaxed conversations, at legendary stand and after-work parties, at the mobile bars or on the store tours. The community – from experienced retail professionals to disruptive founders - develop visions together and celebrate their successes. EuroShop brings together a lively community that has an impact far beyond the exhibition grounds.

Exhibitors and retail companies will present their latest solutions and use cases on the stages. Top-class speakers will share exclusive insider insights and offer valuable learnings based on practical examples from the retail industry.

The various special areas – from store design to cybersecurity and food services to the start-up hub – are dedicated to forward-looking topics in the retail sector. Exhibitors, associations and experts offer a central point of contact for finding out about solutions and learning about use cases.

Düsseldorf is not only the venue for the EuroShop trade fair – the city is also home to numerous large retail companies that test new concepts and present innovative solutions in their stores in the city center. Our Store Tours take you directly into the real world of the retail industry and offer you even more insights and inspiration for your business.

The Start-up hub provides an exciting glimpse into the future. This is where young, innovative and disruptive companies present their pioneering retail tech solutions, opening up completely new perspectives even for established players.

For those who want to discover the highlights of individual retail areas in a compact and targeted way, we recommend the Guided Tours. First-class experts from the retail sector will guide you to the latest innovations in the exhibition halls and provide valuable insights into current developments.

EuroShop's after-work events offer the perfect opportunity to make new contacts and strengthen existing partnerships in a relaxed atmosphere. In addition to the big exhibitor party and the happy hour in the Start-up Hub, various exhibitors invite visitors to their stand parties to round off the day.

Various awards are presented at EuroShop for revolutionary ideas, pioneering research findings, innovative technologies and outstanding use cases. Here you can experience the retail industry of tomorrow.

The variety of products and services at EuroShop

Total performance: 7 dimensions of EuroShop

EuroShop 2026 brings the entire world of retail to the point – bundled in seven strong dimensions that bring all facets of modern retail excellence to life. Whether store fitting or design services, smart store solutions or building automation, displays, marketing personalization or food technology: discover the solutions and find your personal first-hand advice.

A colorful exhibition stand with geometric displays of circles and arcs in blue, yellow and green, showing the effect of light on colors; copyright: Messe Düsseldorf/A. Wiese

A series of elegant, hanging lights in various shapes presented against a brightly lit background; copyright: Messe Düsseldorf/A. Wiese

Nike Sneaker Sneaker as a 3D hologram: A brightly illuminated hologram in several colors floats as an eye-catching display in a showcase; copyright: Messe Düsseldorf/ A. Wiese

A woman examines several colorful light tubes; copyright: Messe Düsseldorf/A.

Digital self-service terminals with large touchscreens displaying menu options for product selection in a store or restaurant; Copyright: Messe Düsseldorf/A. Wiese

Modern presentation of a store with clearly arranged shelves and creative, wood-like ceiling installations; copyright: Messe Düsseldorf/A. Wiese

A minimalist exhibition stand with a large, white geometric framework and information displays about mannequins; copyright: Messe Düsseldorf/A. Wiese

Close-up of hands looking at different samples and materials at a trade fair stand; Copyright: Messe Düsseldorf/A. Wiese

An overview of an exhibition hall with various exhibitors and a central lounge area, highlighted by hanging plants and elegant lighting; copyright: Messe Düsseldorf/A. Wiese

A futuristic presentation of video glasses, surrounded by rotating red and blue circles of light; copyright: Messe Düsseldorf/A.

A colorful food market stall with bright pink and purple hues and a selection of fresh fruit and vegetables; copyright: Messe Düsseldorf/A. Wiese

For maximum ROI: the EuroShop services

Numerous people chat and gather information at trade fair stands at a busy trade fair; Copyright: Messe Düsseldorf/Andreas Wiese

Everything for your success

EuroShop App, MyOrganizer, hall plans, city information - get the most out of your trade fair visit

Our services for preparation

The skyline of Düsseldorf on the Rhine at night. Copyright: Adobe/festfotodesign

Optimally reachable

Excellent connections to Messe Düsseldorf by plane, train and car

Tips for the journey

Two women talking and typing on a screen. Copyright: Messe Düsseldorf

Networking Hub

Expand your business network with valuable contacts and take advantage of our offers for on-site exchange

Our networking offers

FAQs around the EuroShop trade fair

Do you have questions about EuroShop or your visit to the trade fair and are looking for answers? Then take a look at our FAQs.

Find answers to frequently asked questions

Join our EuroShop Community!

New-Business-Newsletter

Everything about retail - stay up to date with our newsletter!

To your EuroShop newsletter

Close-up of a smartphone on which someone is typing, with numerous heart, smiley and like icons above; copyright: Adobe Express

EuroShop@Social Media

With our social media channels you will never miss any news about EuroShop.

Join us @EuroShop

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Reasons for your visit to EuroShop

The Global Retail Festival: Discover. Experience. Network.

At EuroShop 2026 ...

you will find the latest news and insights.

maintain contacts and find new business partners.

prepare purchasing decisions.

At EuroShop 2026 ...

you will find the latest news and insights.

maintain contacts and find new business partners.

prepare purchasing decisions.

EuroShop 2026: The platform for your business success

At EuroShop 2023 ...

Global stage for international retail

The success figures for EuroShop 2023 confirm its global significance:

In 2023, 1,824 exhibitors from 54 countries presented themselves

In 2023, 81,484 visitors came from 140 countries

These exhibitors take part among others:

Slide 2

These exhibitors take part among others:

These exhibitors take part among others:

These exhibitors take part among others:

These exhibitors take part among others:

These exhibitors take part among others:

These exhibitors take part among others:

Experience your EuroShop Retail Festival - with these specials

The variety of products and services at EuroShop

Total performance: 7 dimensions of EuroShop

For maximum ROI: the EuroShop services

Everything for your success

Optimally reachable

Networking Hub

FAQs around the EuroShop trade fair

Join our EuroShop Community!

New-Business-Newsletter

EuroShop@Social Media