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Guided tours at EuroShop 2026

The guided tours at EuroShop offer you the opportunity to gain in-depth insights into current retail topics in compact, curated tours. You will receive a guided tour of the most important exhibitors and latest products on several trend topics.

Tickets for the tours are available for purchase in the ticket shop.

Two people look at a modern, digital payment display at a trade fair booth and talk about the technology; Copyright: Messe Düsseldorf/A. Wiese

Innovation Tour RetailTech


This tour takes you straight to the most exciting newcomers in the retail tech industry, who are equipping your store for the future with innovative solutions. The focus is on topics such as AI, automation, and smart stores.
 
Here you'll discover the latest products in the retail technology industry
Wooden boxes containing various herbs and plants stand on a shelf made of wooden crates, some of them visible through a glass pane with light reflections; Copyright: Messe Düsseldorf/A. Wiese

Sustainable materials & store designs


Experience the latest solutions for environmentally conscious store design on this tour. From recycled materials to long-lasting furniture solutions, the industry is focusing on sustainable and resource-conscious store design.

 
Get ideas for your own sustainable design project
Schematic representation of a cylindrical component and the flow of energy using symbols on a blue glass wall, with an exhibition stand in the background; copyright: Messe Düsseldorf/A. Wiese

Energy management & optimization


Smart energy management is becoming a key factor for success in retail. On this tour, you will learn how you can optimize your energy consumption with smart systems and resource-saving technologies: energy-efficient, economical, forward-looking.
 
Set up your retail infrastructure to be competitive
View of Düsseldorf's Media Harbor at sunset with the Rhine Tower and modern buildings whose glass facades reflect the evening light

Store Tour Düsseldorf


Discover Düsseldorf from the perspective of retail design. At selected locations, you will experience firsthand how retailers and brands create experiential spaces – brick-and-mortar retail between community, storytelling, and digitality.
 
Experience retail design in an urban context
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