Retail is under intense pressure to change: rising costs, a shortage of skilled workers, and at the same time growing customer expectations. The Blue Stage at EuroShop addresses these very challenges, placing technology trends and future topics in retail IT at the centre of attention.
The focus is on technologies such as mobile solutions, payment and self-checkout, AI-based data analysis, RFID, retail media and digital signage, as well as new security and trust concepts. These topics are complemented by cloud POS, workforce management, end-to-end automation in the supply chain, agentic and generative AI, and new operating models for food, fashion, and non-food retail.
The presentations clearly position technological innovations within the pressing issues facing retail – from efficiency and cost control to loss prevention, on-shelf availability, and improved in-store experiences. Using concrete use cases and best practices, the speakers demonstrate how retailers can already deploy technology effectively today to optimise processes, relieve employees, and sustainably inspire customers.
