At EuroShop 2026 in Hall 10, a completely new special area on Visual Merchandising (VM) is being created – the VM Experience. It invites visitors to participate interactively, discover new things, and spend time in a lively way. At different stations, they can collect ideas, get creative, and take away exciting inspiration for their own work.
Highlights include a Mannequin Café, a Selfie Spot, and a runway, which bring the space to life and invite creative moments. The stations intentionally encourage dialogue, interaction, and spontaneous experiences, ranging from short photo moments to extended presentations and innovative demonstrations in the field of VM.
In addition to the VM Experience, it is also worth taking a look at the supporting program of EuroShop 2026, which offers more exciting events, presentations, and highlights.
Around the first main section, all mannequin companies are presented in a compact way, so that visitors can quickly get an overview of the key providers in the segment and make contacts easily.
With this new concept, EuroShop 2026 sets a strong focus on VM: it offers a unique platform that combines information, inspiration, and experience, opening up new perspectives for Visual Merchandising to visitors. This special area is one of many that will be available at EuroShop 2026.
