Marhaba from Dubai! – EuroShop on Tour in the MENA economic region

Dubai has once again captivated us with its incredible dynamism. Our goal here is to promote EuroShop 2026 throughout the MENA economic region and attract potential exhibitors, visitor groups, and partners to Düsseldorf. In all our discussions, it was clear how strongly the region is committed to innovation, new retail technologies, and unique store concepts – and how great the interest in participating is.

A real highlight was our gala dinner with around 100 leading representatives from trade and industry. The atmosphere was simply electrifying: full of energy, openness, and inspiration.

And, of course, there was a big announcement: in 2026, we will celebrate the premiere of EuroShop Middle East at the Dubai World Trade Centre. This is a significant milestone for our growing EuroShop family and an offering right where retail innovation is currently emerging most powerfully.

I would like to express my special thanks to the team at Messe Düsseldorf Gulf Office for their excellent organization, warm hospitality, and passion for promoting EuroShop in this region. With this momentum behind us, we are very much looking forward to the upcoming stops on our EuroShop on Tour.