3D marketing in-store: the floating wow effect with animated products
25.08.2026
We explain the terminology, technologies, and strengths and weaknesses of 3D displays – and why not every 3D marketing installation is a hologram.
Three trends shaping Christmas window displays in 2025
10.11.2025
Christmas remains the emotional peak season for retailers – and the shop window remains the most important stage. The 2025 Christmas season will increasingly focus on sustainability, visual calm, and digital design elements.
Utilizing digital shop windows and holograms for brand presentation in retail
07.11.2025
Static shop windows are increasingly giving way to dynamic, interactive, and immersive technologies. This combination of the physical and digital worlds enhances the shopping experience and attracts attention.
60 years of mannequins as silent witnesses to the retail industry
17.09.2025
Whether in shop windows or in stores, mannequins are the visual ambassadors of every brand. With their latest fashion pieces, creative poses, and designs, they tell a fascinating story – and thus reflect a piece of commercial and social history.
The best visual merchandising concepts of the VM&RD Retail Design Awards 2025
05.08.2025
Whether floral installations, pop art graphics or Indian architecture – the award-winning projects demonstrate the entire spectrum of aesthetic product presentation. Included: 3 learnings for visual merchandising.