Overview: Retail Technology
Mobile marketing analytics for precise targeting with coupons
20.01.2025
While cross-market user behavior on websites is already well documented and analyzed, user journeys in mobile applications remain a black box. This is where the start-up Murmuras comes in, offering in-depth insights into the use of retail apps.
FMCG, retail and e-commerce in India are growing rapidly
09.01.2025
The Indian consumer goods industry is boosting the overall economy, with online retail and quick commerce driving growth in the retail sector. A report by Deloitte and FICCI gives tips on how retailers can participate in this growth spurt.
Exoskeletons: innovative helpers in retail logistics
08.01.2025
Retail logistics employees move thousands of tons every day – they lift heavy loads, carry parcels and stack goods. New technologies provide relief for these tasks. One of these innovations is the exoskeleton.
Accessible design of online shops
18.12.2024
EU directives stipulate that webshop operators must also make their services accessible to people with disabilities. How do you design an accessible user experience in an online store?
Endpoint Detection and Response as a key component of cyber security
16.12.2024
Endpoint Detection and Response (EDR) provides an essential solution for detecting threats on endpoint devices. In networked retail environments, EDR systems are an indispensable component of an agile and robust cyber security strategy.
Queue management for retailers: customer convenience by respecting their time
06.12.2024
For retailers, queuing customers mean great sales potential, but waiting times can also lead to dissatisfaction. The start-up Moviik recommends that retailers use agile queue management and digital tickets.
Why retail companies should protect themselves against cyberattacks – and how
27.11.2024
Retail is becoming increasingly digital and the entire supply chain is growing more interconnected. This makes retailers particularly vulnerable to cyber threats. This is why cyber security expert Michael Linke urgently advises retailers to build up cyber resilience.
Helpful resources and basic building blocks for cybersecurity
27.11.2024
From his many years of experience at Globetrotter and as Chief Information Security Officer in the retail sector, expert Michael Linke reveals the most important building blocks of a cyber security strategy. 15 practical tips range from technologies to corporate culture.
Valuable lessons learned from the development and use of technologies in retail
21.11.2024
Sharing successes and failures is essential for progress in the retail industry. The EHI Technology Days 2024 provided a platform for this, with leading retail companies and innovators such as Fressnapf, Edeka, Colruyt and MediaMarktSaturn sharing their experiences with the use of various retail technologies and providing valuable tips.
Generative AI in content marketing boosts efficiency and creativity
05.11.2024
Generative artificial intelligence (GenAI) generates unique and creative content, whether text, images, video or audio. Generative AI models are now bringing about ground-breaking changes in content marketing.