Overview: Retail Marketing
Generative AI as a game changer in customer service: how retailers are benefiting from the AI revolution
07/01/2025
From chatbots to mixed reality assistants: Generative AI is revolutionizing customer service. We show you four examples of how major retail brands - Douglas, Zalando, Carrefour and IKEA - are using GenAI.
How social media channels shape shopping behavior
18/12/2024
Social media has become one of the most important drivers of purchasing decisions. Channels such as Instagram and TikTok in particular have a massive influence on the consumer behavior of younger generations. Brands and retailers use the popularity of these platforms to place targeted advertising.
User Generated Content and AI to turbocharge content marketing 2025
17/12/2024
User-generated content has long been a fixture in modern marketing. UGC appears authentic and creates trust. But how does the use of artificial intelligence affect this style of content? And what does this mean for retail marketing?
How AI helps retailers with loyalty marketing and customer retention
13/12/2024
Artificial intelligence is revolutionizing customer loyalty in retail by creating personalized experiences. Through data analysis and automation, retailers can strengthen their customers' brand loyalty and make their loyalty marketing competitive.
Consumer spending: the experience economy booms
09/09/2024
Since the coronavirus pandemic, consumers have been spending more money on experiences such as leisure activities, entertainment, travel and gastronomy. Traditional retail goods such as clothing and electronics are becoming less important.
How retail media is revolutionizing the advertising market
22/08/2024
More and more retailers are offering brand manufacturers the opportunity to place advertising in their media. What retailers offer: direct access to customers and valuable first-party data.
Singapore's shopping destinations offer architecture, action and adventure
14/08/2024
Three shopping destinations in Singapore – including the Apple Store in Marina Bay and two extraordinary malls – show how innovative modern retail concepts can be and how much they enrich the quality of life in a city.
Next-gen features for retail loyalty programs
07/08/2024
Loyalty management is a high-tech affair these days, with AI playing a central role in customer relationship management, for example. What do successful loyalty programmes that increase engagement look like?
Recruitment marketing: How retailers attract young talent
20/06/2024
The competition for qualified junior staff and tech talent is tougher than ever. Leading retail companies are therefore relying on creative and innovative HR marketing strategies.
Albertsons Companies wins award for best shopping and retail app
13/05/2024
The retailer was voted the ‘People’s Voice’ winner for its mobile app. Albertsons has been updating and redesigning the app to create a seamless digital shopping experience.