Overview: Retail Marketing
Consumer spending: the experience economy booms
09.09.2024
Since the coronavirus pandemic, consumers have been spending more money on experiences such as leisure activities, entertainment, travel and gastronomy. Traditional retail goods such as clothing and electronics are becoming less important.
How retail media is revolutionizing the advertising market
22.08.2024
More and more retailers are offering brand manufacturers the opportunity to place advertising in their media. What retailers offer: direct access to customers and valuable first-party data.
Singapore's shopping destinations offer architecture, action and adventure
14.08.2024
Three shopping destinations in Singapore – including the Apple Store in Marina Bay and two extraordinary malls – show how innovative modern retail concepts can be and how much they enrich the quality of life in a city.
Next-gen features for retail loyalty programs
07.08.2024
Loyalty management is a high-tech affair these days, with AI playing a central role in customer relationship management, for example. What do successful loyalty programmes that increase engagement look like?
Recruitment marketing: How retailers attract young talent
20.06.2024
The competition for qualified junior staff and tech talent is tougher than ever. Leading retail companies are therefore relying on creative and innovative HR marketing strategies.
Albertsons Companies wins award for best shopping and retail app
13.05.2024
The retailer was voted the ‘People’s Voice’ winner for its mobile app. Albertsons has been updating and redesigning the app to create a seamless digital shopping experience.
Nudging in a virtual supermarket for more animal welfare
22.04.2024
It may be possible to change the purchasing behavior of consumers noticeably using some simple strategies. At least this is what a study, carried out by the University of Bonn and the Technical University of Munich, indicates.
Consumers have an emotional connection with direct mail ads
08.04.2024
A new consumer survey illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to purchase from brands.
Online retailers: more than 80% of shoppers had poor experiences
02.04.2024
The “2024 Online Retail Trends Report" surveyed consumers about their recent online shopping experiences: most of them said that online retailers failed to meet their expectations.
Customer centricity paves new paths for the car industry
13.03.2024
The traditional car trade is rapidly being overtaken by innovative marketing concepts. The electric car brand NIO from Shanghai, for example, is fully committed to customer centricity and community building.