Overview: Expo & Event Marketing

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Visitors and exhibitors sitting together, networking at the In-store Asia 2024 retail expo; Copyright: In-store Asia

In-store Asia 2024: The who's who of retail met in Mumbai


The 15th edition of In-store Asia was a resounding success! As the largest trade fair for retail investment on the Indian subcontinent, it offered visitors a platform to discover innovative solutions.
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A shopping arcade in Shanghai in the dark with colorful neon signs and passers-by; Copyright: Unsplash/Krzysztof Kotkowicz

Learning from China's retail insiders: trends at China in-store 2024


The retail industry in China is known for its dynamism and innovative strength. This is one of the reasons why China in-store 2024 is a must-attend event for anyone interested in the latest trends in the Asian retail world.
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Visitors at an exhibition stand with colorfully illuminated advertising material at In-store Asia; Copyright: Messe Düsseldorf India

Cutting-edge retail trends at In-store Asia 2024


Like no other trade fair in the Asia-Pacific region, In-store Asia offers a comprehensive range of retail solutions and trend-oriented insights: from June 13 to 15, 2024 in Mumbai.
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Many people at an event in the CUPRA Flagship Store Berlin; Copyright: CUPRA

Local event marketing as the key to authentic brand loyalty


In a digitalized and globalized world, local event marketing is coming more into focus. Companies are recognizing the importance of personal interaction and are focusing on a genuine customer relationship.
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Pyramid-shaped display and illuminated counter and structurally wound paper yarn element with green sensor yarn; Copyright: DITF

Recyclable event and trade fair furniture made of paper


Sustainable furniture for temporary events is in demand: for example, furniture that can be recycled.
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A luminous logo of the China in-store trade fair against a black background; Copyright: Messe Düsseldorf Shanghai

China in-store 2023 showcases high-quality designs and retail solutions


A triumphant return: following a two-year hiatus due to the pandemic, China in-store 2023 left both visitors and exhibitors inspired.
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Visitors in the exhibition halls of China in-store; Copyright: Messe Düsseldorf

Experiencing retail innovations in Shanghai: China in-store 2023


Kathrin Brüggemeier from the EuroShop team shares her experiences in the Chinese retail market and the automotive sector.
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The OCTAlux stand by OCTANORM; Copyright: MWSYSTEM

System stand construction: The magic of trade fair construction


Building stands sustainably and nevertheless eye-catching? That's one of the daily challenges for exhibitors just as it is for the trade show construction and expo marketing industry. Benjamin Bruder of OCTANORM explains to us why system stand construction can be a solution and a model for the future.
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An oversized Porsche 911 sculpture at the IAA Open Space; Copyright: 2023 Dr. Ing. h.c. F. Porsche AG

Oversized Porsche 911 is a crowd favourite


The finishing straight of the IAA Mobility: The world’s biggest mobility trade fair. At the Open Space in the centre of Munich, Porsche is celebrating ‘60 Years of the 911’ with an unusual sculpture.
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A completely yellow booth in an exhibition hall; Copyright: Maister

How do I turn trade fair visitors into customers?


How do I manage to attract people to my trade show booth? Bram Couvreur - owner of a design agency in Belgium - tells us what matters in trade show design and why the design concept of the trade show booth should not end with the construction plan.
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