Visit the premier retail exhibition and convention in India's vibrant hub, Mumbai

22.05.2024

by Julia Pott

The retail landscape will witness an extraordinary gathering of industry leaders, innovators, and professionals at In-store Asia 2024. Taking place from June 13-15, 2024, at the Bombay Exhibition Centre in Mumbai, India’s biggest city, visitors will find unparalleled opportunities for networking, learning, and growth to lead their retail business to success.

Visitors in an aisle in an exhibition hall at In-store Asia; Copyright: Messe Düsseldorf India

India’s retail sector: a thriving hub of opportunity and innovation

In-store Asia 2024 stands as the leading exhibition dedicated to solutions for retail design, visual merchandising and in-store marketing in India. India's retail sector is one of the fastest growing in the world. The market has shown remarkable resilience and adaptability even amid global economic fluctuations. As the second most populous country, India presents a significant consumer market with increasing digital penetration, making it a prime location for retail innovation and expansion. This dynamic sector is pivotal for its potential to integrate and amplify modern retail technologies and sustainable practices, positioning India as a key player in the global retail landscape.

Visitors chat at a trade fair stand with a merchandise shelf with a digital screen; Copyright: Messe Düsseldorf India

In-store Asia 2023 vividly showcased the robust growth of India’s retail industry. The show was marked by a lively atmosphere and serious business negotiations. This three-day event attracted senior decision-makers from the entire retail ecosystem, including brands, consultants, service and solution providers.

With 91% of attendees expressing satisfaction and willingness to recommend the event to peers, In-store Asia 2023 affirmed its critical role as a hub for industry leaders and innovators.

Why attend In-store Asia 2024?

Unrivaled by any other trade fair in the Asia Pacific region, the In-store Asia expo offers an extensive array of retail solutions across many product categories, including POP displays, store and lighting fixtures, signage, and design services, catering to every aspect of store design and visual merchandising. The event also showcases cutting-edge retail technologies and innovations such as AI, VR, digital signage, CRM solutions, and advanced retail software and hardware.

These brands were previously at In-store Asia:

Adidas, Cadbury, MINISO, The Body Shop, Levi’s, H&M, Puma, Skechers, Marks&Spencer, Vero Moda, Samsung, 7Eleven, Rebook, Bestseller, New Balance, Decathlon and many more ...

In-store Asia provides a well-established platform where suppliers, buyers and decision-makers can connect under ideal circumstances. More than 4500 attendees – from industry veterans to innovative startups – will be using this unique opportunity to exchange ideas, forge new business relationships, and explore potential collaborations.

Additionally, high-level onsite engagement opportunities such as the Convention, VM&RD Retail Design Awards, and VM Challenge enhance the experience for both exhibitors and visitors. This density of expert events makes In-store Asia 2024 a must-attend event for anyone looking to stay at the forefront of retail innovation.

In-store Asia events: where retail pioneers meet to share expertise

Alongside the expo, In-store Asia 2024 will also host an in-depth 2-day convention featuring over 40 leading professionals from both India and overseas. Dive into a comprehensive program of key notes and panel discussions to gather fresh ideas and actionable strategies that help you grow your retail business.

This year's convention theme “CONNECTED, COLLABORATIVE, CONSCIOUS” focuses on creating retail spaces that are technologically integrated, foster collaboration, and promote environmental and social consciousness. Attendees will gain exclusive insights into future trends, innovative retail experience design, and sustainable practices through a series of case studies, panel discussions, and tech talks. These presentations are among the many highlights:

“How IKEA is Shaping a Greener Future Using Design and Customer Centricity”
“Enabling Shopping Experience with AR”
“Leveraging Smart Signage to optimize Retail Experience”

Several colleagues who have won an award stand next to each other on a stage at the award ceremony at the In-store Asia trade fair; Copyright: Messe Düsseldorf India

The VM&RD Retail Design Awards, exclusive to India, celebrate the pinnacle of retail design and visual merchandising expertise.

The award showcases top talent competing across 22 categories. Now in its 15th edition, winners from among 300 entries will be announced on June 14, 2024, at the Bombay Exhibition Centre in Mumbai. This event not only honors excellence in store design but also serves as a beacon for industry standards and innovation at In-store Asia 2024.

The VM Challenge, a unique window display contest tailored for the visual merchandising community, stands as one of the most anticipated events at In-store Asia. Known for being a major crowd-puller, this contest will take place on the afternoon of the first day.

Mark your calendars for June 13, 2024, at the Bombay Exhibition Centre, where creativity and competition collide in a spectacular display of retail artistry.

Join the future of retail: attend In-store Asia 2024

Join us at In-store Asia 2024 from June 13-15, 2024, at the Bombay Exhibition Centre in Mumbai to keep tabs on the future of retail. Equip yourself with the knowledge you need to help your business thrive in the ever-evolving retail landscape. Secure your place now and register for a visitor ticket today.