For the first time Shop! POPAI Village 2020 will be presenting itself on 1,200 m2 in a central location in the new Hall no 1. International exhibitors present all areas of POP marketing on more than 300 sqm of exhibition space, the Retail Marketing Stage provides daily presentations. With guided Show Tours as well as a guided retail tour in Düsseldorf the Shop!Popai Village forms an international Centre of excellence for POS-Marketing.
POPAI D-A-CH Awards 2020
All entries for the 10th POPAI D-A-CH Awards will be exhibited at Euroshop 2020. Entries are open from 01.11.2019 to 31.01.2020.
Established in 1936, POPAI (Point of Purchase Advertising International) is a not-for-profit association for the in-store marketing industry. International in scope, its membership is made up of leading retailers, CPGs, brand agencies, producers and educators committed to relevant shopper marketing research and education. As a global association it acts as a centre of excellence and platform for „Marketing at Retail“.
In October 2015, the Association for Retail Environments (A.R.E.) merged with Point of Purchase Advertising International (POPAI) to become Shop Environments Association.
The combined new association provides expanded services, including research, education and networking to approximately 2,000 member companies on six continents.