Visit EuroShop 2026 – The Global Retail Festival

From February 22–26, 2026, Düsseldorf will be transformed into the international hotspot for retail innovations. More than 1,800 exhibitors from over 50 countries will present the latest trends in shopfitting, technology, marketing, lighting, food service, and more. EuroShop is more than just a trade fair: it is a stage, a network, a think tank, a community meeting place, and a festival all in one.

Let’s shape the future of retail – together at EuroShop 2026!

A large red and black X-shaped sculpture, the EuroShop star, stands on a red circle in a modern hall with large windows and people; copyright: Andreas Wiese / Messe Düsseldorf

Why EuroShop?

Reasons to attend

A three-dimensional EuroShop star made of colorful particles in red and black against a white background

7 Dimensions

Dimensions of EuroShop 2026

An overview of a bustling exhibition area with lots of people and a stage; copyright: Andreas Wiese / Messe Düsseldorf

Program

Specials @ EuroShop 2026

A man points to a screen displaying product shelves, while another person stands next to him; Copyright: Andreas Wiese / Messe Düsseldorf

Discover now

Exhibitor and product database

Exhibition stand with camera shot in the foreground, people at a sales stand in the background; Copyright: Andreas Wiese / Messe Düsseldorf

Review

Highlights of EuroShop 2023

A sweeping view from above of a bustling exhibition hall with numerous exhibition stands and many visitors; Copyright: Andreas Wiese / Messe Düsseldorf

Exhibitor news

New products & events

EuroShop highlights at a glance

Be perfectly prepared for your visit to EuroShop!

To help you get the most out of your trade fair experience, we have helpful tools and information at your disposal – from the EuroShop app and the practical MyOrganizer to interactive hall plans and clever tips on travel and hotel booking.

Two trade fair visitors stand in front of a large map of the EuroShop exhibition grounds; copyright: Messe Düsseldorf / Andreas Wiese

Two men looking at a touchscreen together, one explaining something to the other; copyright: Messe Düsseldorf / Andreas Wiese

Our services from A to Z

From accessibility to working platforms, whether you are looking for the lost property office or want to do some shopping: our services will help you with whatever you need. Practical information is also available on restaurants, transportation, and first aid.

The EuroShop Retail Festival program

From inspiring keynotes on tomorrow's trends to practical success stories, the EuroShop program is as diverse as it is profitable. Find your highlights on the stages, during guided tours, or at after-work events.

A speaker stands on the Red Stage and addresses the audience; copyright: Messe Düsseldorf / Andreas Wiese

A glimpse into the Designers' Village at EuroShop with its modern exhibition stands, colorful installations, and visitors; copyright: Messe Düsseldorf / Andreas Wiese

The special areas at EuroShop

The many special areas—from the Designers' Village and Start-up Area to the Food Service Hub—are dedicated to forward-looking topics in retail. Exhibitors and associations offer exciting insights and practical tips.

EuroShop newsticker – Updates on EuroShop 2026

People in the Retail Design StudioKÖ stand around an architectural model and are in conversation; copyright: Simon Fricke / HSD

Retail Design StudioKÖ in Düsseldorf

The Retail Design StudioKÖ is a place that aims to promote ideas on how vacant retail spaces can be transformed into vibrant, versatile urban spaces.

Group photo of the founding members of the “Retail+ DUS” association at the launch event in Düsseldorf; copyright: Retail+ DUS e. V.

“Retail+ DUS”: showroom for retail technologies

Messe Düsseldorf is a co-founder of the “Retail+ DUS” association, which offers a showroom for retail technologies.

A group of cheerful IFES World Summit participants pose in front of the large pink and white “GUADALAJARA” sign in the city center; copyright: Elke Moebius

IFES World Summit 2025

The IFES association brings together service providers from the trade fair and event sector worldwide - and will be represented at EuroShop 2026.

People walk past a large poster advertising EuroShop 2026; to the left, “EuroCIS” is reflected in neon lettering; Copyright: Messe Düsseldorf/A. Wiese

EuroCIS goes EuroShop 2026

EuroCIS will take place in 2026 as part of EuroShop. In the EuroCIS (Retail Technology) dimension, you will find technology innovations for retailers.

FAQs about the EuroShop trade fair

Do you have questions about EuroShop or your visit to the trade fair and are looking for answers? Then take a look at our FAQs.

Find answers to frequently asked questions

Join our EuroCIS Community!

New-Business-Newsletter

Everything about retail – stay up to date with our newsletter!

To your EuroShop newsletter

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EuroShop@Social Media

With our social media channels, you won't miss any news about EuroShop.

Join us @EuroShop

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