Fireworks of ideas.
Freedom for specialists and start-ups, for Generations X, Y & Z, for ideas and visions, for future-oriented developments and innovative products.
For years, the Areas have been part of the attractive supporting program at EuroShop. Come along and benefit from impulses that will take you forward!
9 Areas -Plenty of space for exchange and inspiration.
Architectural firms and design studios will show interested parties the latest trends and use cases in interior design and pioneering retail design concepts.
Newcomers to the retail industry will be using this presentation space to show what the retail future may look like.
This area, designed by the Düsseldorf University of Applied Sciences (HSD), invites visitors to take a deep breath, reflect, orient themselves and think, and also offers an open communication platform
IFES' Global Village is a place where visitors can meet the International Federation of Exhibition and Events Services and its members.
This event space showcases what lies behind Italian excellence in indoor and outdoor lighting and industrial design.
In this special area, visitors can experience the relevance of each sense: four senses, four rooms. Feel, smell, hear and see for yourself!
In the Future Urban Lab, trade fair visitors work together to develop new attractiveness factors and reasons for visiting the inner cities of tomorrow.
This special area is all about more sustainable events. Under the title "THINK SUSTAINABLY - ACT RESPONSIBLY. How to create a sustainable future in LiveCom", visitors can learn from best practice examples how they can achieve the next level of sustainability at their own events.
In the Shop! POPAI Village everything revolves around marketing activities at the point of sale. International exhibitors will present their concepts, solutions and application examples. In addition, the POPAI D-A-CH Awards 2023 will be presented here in 15 categories.