Welcome to the Media & News section of EuroShop

In our press section you will find everything journalists need for reporting on EuroShop.

Read about the latest trends in the retail industry in our news section. News from the exhibiting companies and specialised articles from the EuroShop editorial team will keep you up to date.

Browse through our online magazine, EuroShop.mag. Here you will find exciting news, articles and interviews on the whole range of topics that are important for retailers: from store design, lighting and retail marketing to retail technology, refrigeration and food services to event marketing.

We report on the trade fairs in video reports, tours and interviews. Take a look back at the highlights of EuroShop 2023 to find out what you can expect when you visit the trade fair.

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Press

Press materials and services

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News

Updates from the exhibitors at EuroShop

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Review

Highlights from the reporting on the last trade fair

To the review of EuroShop 2023

EuroShop newsticker – Updates on EuroShop 2026

Audience in front of and next to the Yellow Stage at EuroShop

Yellow Stage @ EuroShop 2026: What makes brand experiences unforgettable

Live communication, brand experiences, and best practices: The Yellow Stage explores key trends and strategies in modern event marketing.

Kathrin Brüggemeier and Elke Moebius at In-Store Asia 2025

INDIA Special @ EuroShop 2026: A closer look at India’s retail momentum

Scale, speed, experience: India’s retail market fascinates audiences worldwide. The INDIA Special at EuroShop 2026 shows what this dynamic means for retail.

Interactive retail tech application at an exhibition stand

Innovation Tour RetailTech @ EuroShop 2026

The RetailTech Innovation Tour offers a compact overview of AI, automation and smart store solutions. Dates and highlights at a glance.

Rendering of the RETAIL(UN)COVERED stage: Person on stage in front of a large-scale projection of a desert landscape with giraffes, several spectators on seating blocks in a darkened room

When the stage is reimagined: RETAIL(UN)COVERED at EuroShop 2026

A live experiment instead of a traditional trade fair stage: RETAIL(UN)COVERED creates a space of possibilities for AI, design and the future of retail.

People in the audience in front of the Blue Stage at EuroShop; Copyright: © Messe Düsseldorf/A. Wiese

Blue Stage: a compass for navigating retail’s IT jungle

Find your way through the IT jungle in retail – with use cases covering cloud tools, mobile solutions, self-checkout and more.

Three people are talking at EuroShop. In the background, a sign with the words Fair Match can be seen.

Good connections aren’t a matter of chance – networking with Fair Match at EuroShop 2026

Connect with purpose instead of by chance: Fair Match makes networking at EuroShop 2026 structured, personal and efficient.

Audience in front and next to the Red Stage at EuroShop; Copyright: © Messe Düsseldorf/A. Wiese

Red Stage @ EuroShop 2026: what digital transformation really means in-store

Smart carts, GenAI and 24/7 stores: EDEKA, Douglas, OTTO and others show how digital transformation works in everyday retail operations.

Large ÜÇGE exhibition stand with modern architecture, seating area, and the visible motto “Minimum Area, Maximum Efficiency” in an exhibition hall; Copyright: ÜÇGE Group

Two anniversaries, one vision: ÜÇGE celebrates 50 years at EuroShop 2026

50 years of ÜÇGE meet 60 years of EuroShop: why long-term visions shape retail – and what ÜÇGE is planning for EuroShop 2026 in Düsseldorf.

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Shared history, new beginning – passing the baton at EHI

EuroShop and EHI are connected by a 60-year partnership. With the change in EHI’s management from Michael Gerling to Ulrich Spaan, a new chapter is beginning.

A woman in a suit operates a cash register at a booth at EuroShop 1968, while a man next to her shows a brochure; copyright: Messe Düsseldorf

EuroShop 1968 – a rare glimpse into the history of retail

This archive film shows impressions of EuroShop 1968 and offers a unique glimpse into the beginnings of modern retail.

Salesroom made of dark wood with three open wooden lockers displaying sweatshirts, caps, and shoes, next to a small table with chairs; copyright: beta-web/Pott

Retail as a meeting place: how Another Cotton Lab connects community and experience

At the trade press day for EuroShop 2026, Another Cotton Lab demonstrated how event marketing and retail interact in the flagship store.

Two mannequins dressed in purple clothing – one in a hoodie and the other in a fluffy coat – stand close together in front of mirrors in a purple exhibition space.

Special Area VM Experience at EuroShop 2026

In Hall 10, visitors will experience interactive stations such as the Mannequin Café, Selfie Spot, and Catwalk, which invite them to participate.

Modern ham bar in a grocery store with counter, bar stools, hanging ham legs, and employees preparing meat products; copyright: Zurheide

Shopping, savouring, socialising – retail gastronomy in Düsseldorf

The trade press day at EuroShop 2026 included a visit to Edeka Zurheide on the Kö, which exemplifies how closely shopping and gastronomy interact today.

The image shows several smartphone screens with the EuroShop app on a white background; on the left, the text reads “Discover the versatility of EuroShop anytime, anywhere” in black letters.

The new EuroShop app is here – just in time for EuroShop 2026

The EuroShop app is your digital companion at the trade show: find exhibitors and products, save your favorites, and discover personalized recommendations.

Modernly designed BIOGENA store with illuminated shelves and tables full of white product containers in a bright, minimalist interior.

Grand Opening of BIOGENA PLAZA Düsseldorf

In the new flagship store visitors can experience healt and wellbeing firsthand. The modern store concept combines consulting, science, and shopping.

Exhibition area with illuminated wooden shelves displaying various spotlights and ceiling lights in different colors and lighting moods; on the right in the foreground, a…

EuroShop 2026: Light Becomes an Experiential Factor

Modern lighting concepts shape the atmosphere and customer experience in retail. Visitors get a concise overview of solutions and trends.

A large group of conference participants sits close together in a modern event space, looking at the camera and laughingly raising their hands.

Workshop Days 2025 at the Konzeptwerkstatt

Participants from the bakery, butchery, and food service industries met in Mettingen. EuroShop 2026 also offers inspiration for the catering industry.

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Hej from Budapest! – EuroShop on Tour in Hungary

Personal exchange and inspiration were at the heart of the trip, with anticipation for EuroShop 2026 in Düsseldorf

Rock the Start-up Hub at EuroShop 2026

Are you a young company with smart tech solutions for retail? Your spot awaits you here, right in the heart of the action: networking & visibility included.

A colorful, decorative hot air balloon hangs from the ceiling of a modern shopping center with an open, bright upper floor and large windows. Below it, there is an artfully designed.

Sanibonani from South Africa! – EuroShop on Tour in Capetown and Johannesburg

Elke Moebius visited inspiring retail and food service locations. Ideal for experiencing the importance of innovative retail and food service solutions.

Hej från Sverige! – EuroShop on Tour in Skandinavia

EuroShop visited Stockholm. We talked about current retail trends that will also be on display at EuroShop 2026.

A person is pointing at a large monitor with colorful tables and KPI dashboards for retail performance analysis, including data on availability and store performance.

AI is becoming a strategic reality in retail

AI is becoming a strategic success factor in retail. At EuroShop 2026, visitors can experience firsthand how modern AI solutions are shaping the future of retail.

A group of elegantly dressed people stand smiling in front of a dark photo wall printed with the EuroShop and Messe Düsseldorf logos.

Marhaba from Dubai! – EuroShop on Tour in the MENA region

The MENA region is experiencing strong innovation momentum. Another highlight: the premiere of EuroShop Middle East.

Saluti da Milano! – EuroShop on Tour in Italy

Another stop on the EuroShop World Tour took us to Italy. Exhibitors, press, and partners were curious to find out what EuroShop 2026 has in store.

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Electromobility in retail – show your solutions at EuroShop 2026

The special electric mobility area offers you, as an exhibitor, the perfect stage to present your solutions for tomorrow's mobility.

EuroShop.mag

EuroShop.mag is the online magazine of EuroShop and EuroCIS. Here you can discover the latest articles from the world of retail and the EuroShop trade fair family. News, interviews and articles illustrate new trends and solutions from all dimensions of EuroShop.

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Retail Technology

Wero in retail: What merchants need to know now about Europe’s new wallet

A finger touches a modern, glowing search bar as a symbol of AI-powered search.

Retail Technology

How are LLMs and AI-powered search systems changing the way people search for products?

Modern supermarket freezer aisle with long refrigerated display cases; above it floats a transparent, futuristic energy dashboard with charts, icons (including refrigeration and lighting), and an eff

Refrigeration & Energy Management

Energy dashboards in retail

Futuristic motif: bright orange wireframe shopping cart on blue digital network background, red lettering on the left, “2026+”

Retail Technology

E-commerce trends 2026 and beyond

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With our social media channels, you will never miss any news again. Whether updates on EuroShop, news from the retail sector or other important information: always up-to-date and first-hand. We look forward to your posts, comments and messages.