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EuroShop 2026 at a Glance

Five days of festival atmosphere for the retail industry of tomorrow.

EuroShop 2026 demonstrated the momentum created when the international retail community comes together in Düsseldorf: a Global Retail Festival filled with energy across packed halls, valuable conversations, fresh inspiration, and a professional audience that doesn’t just explore — but makes decisions.

This fact check brings together the key figures, highlights, and success factors of EuroShop 2026. And shows why it already pays to look ahead to EuroShop 2029.
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Impressions from EuroShop 2017 - Visual Merchandising

Visitors

from 141 countries

Exhibitors

from 61 countries

Journalists

from 33 countries

The exhibitors -
A top-class, internationally connected community

1,840 exhibitors from 61 countries

1,840 exhibitors from 61 countries

Net area overall

Net area Germany

Net area other countries

The visitors -
Professionals and specialists from around the world

80,146 visitors from 141 countries

Visitors' economic sectors and areas of responsi­bility

Impressions from EuroShop 2017 - Visual Merchandising

Visitors from the following economic sectors:

(Difference to 100: other, pupils, students, visitors not in employment.)

Visitors' economic sectors in detail

  • Food retail 15 %
  • Wholesale 5 %
  • Fashion/apparel/footwear 8 %
  • Furniture and furnishings 4 %
  • Department store 2 %
  • other retail 15 %
  • Architecture, design and engineering 2 %
  • Stand construction 3 %
  • IT and security technology 3 %
  • other services  11 %
  • Shop fitting industry 4 %
  • Consumer goods industry 2 %
  • IT and security technology industry 2 %
  • other industry 7 %

Discretionary competence and specialist expertise

The majority of visitors are directly involved in investment decisions.

Occupational position

Values in %.
EuroShop 2017 - The visitors


Visitors' areas of responsibility

  • Business/company/plant management 18 %
  • Sales, distribution 12 %
  • Marketing, advertising, PR 11 %
  • Shop building, fitting, design 8 %
  • Research, development, construction 5 %
  • Buying, procurement 5 %
  • IT (information, communication technology) 10 %
  • Manufacture, production, quality control 5 %
  • Visual Merchandising 4 %
  • Business Development 5 %
  • E-Commerce 2 %
  • Other 10 %

Reasons for visiting

New developments/trends

Contact to existing suppliers/­business partners

Identifying new suppliers/­business partners

Initiating purchase decisions

(Several answers possible)

Interest in product ranges

  • Shop Fitting, Store Design & Visual Merchandising 53 %
  • EuroCIS 32 %
  • Retail Marketing 33 %
  • Materials & Surfaces 23 %
  • Expo & Event Marketing 28 %
  • Lighting 28 %
  • Refrigeration & Energy Management 19 %
  • Food Service Equipment 13 %

(Several answers possible)

Satisfaction among visitors and exhibitors

of all visitors found new suppliers.
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Profile data 2026 as PDF

EuroShop 2026 Profile data at a glance in PDF format.
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Fact check 2023

Here you'll find all the details about EuroShop 2023.



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